Job Description

Working Location: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.
Team: Revenue
Line report: Director of Revenue
Market Coverage: Vietnam Nationwide

ABOUT LIXIBOX
Lixibox is a beauty-tech company building and scaling beauty and wellness brands across Vietnam, the U.S., Canada, and Southeast Asia.

Backed by Silicon Valley investors, we combine brand building, e-commerce, technology, and operations to bring innovative products to consumers around the world through Amazon, Shopify, TikTok Shop, Shopee, retail partners, and our own direct-to-consumer channels.

As we expand internationally, we‘re building the next generation of leaders, operators, and growth talent who want to work beyond a single market.

This is an opportunity to gain hands-on experience in global business, work across multiple countries and functions, and help build brands that reach millions of consumers — all while based in Vietnam.

If you thrive in a fast-moving environment, enjoy taking ownership, and want to create real impact, we‘d love to hear from you.

ABOUT THE ROLE

We are looking for a Key Account & Channel Development Executive to drive commercial growth and retail expansion for Lixibox and its portfolio of beauty and wellness brands.
This role is responsible for managing strategic retail accounts, expanding nationwide distribution, developing retail partnerships, and delivering strong commercial performance across offline channels.
You will work closely with Product Development, Marketing, Operations, Finance, and Retail Partners to execute growth initiatives, improve retail productivity, and bring innovative products to more consumers across Vietnam.
This is an ideal opportunity for ambitious sales, key account, business development, or retail professionals who enjoy building relationships, opening new opportunities, and turning commercial plans into results.

I. RESPONSIBILITIES:

Key Account Management

Manage relationships with strategic retail chains, beauty retailers, pharmacies, specialty stores, and distribution partners.
Develop joint business plans and growth initiatives with key accounts.
Conduct regular business reviews and identify opportunities to improve sales performance.
Negotiate commercial agreements and ensure smooth execution with retail partners.
Build long-term partnerships that drive sustainable growth and mutual success.

Channel Expansion & Business Development

Identify and develop new retail partnerships and distribution opportunities nationwide.
Expand product presence across modern trade, beauty retail, pharmacies, specialty stores, and emerging channels.
Build and manage a strong pipeline of prospective retail accounts.
Support onboarding and launch execution for new retail partners.
Continuously evaluate market opportunities and competitive developments.

Commercial Performance

Deliver sales, distribution, and commercial targets across assigned accounts and channels.
Monitor sell-in, sell-through, stock availability, and account productivity.
Analyze account performance and recommend actions to accelerate growth.
Partner with Finance and Operations teams on forecasting, inventory planning, and business reviews.
Ensure commercial activities are aligned with overall company objectives.

Retail Education & Activation

Conduct product training and brand education programs for retailers, distributors, store staff, and beauty advisors.
Ensure retail partners understand product benefits, brand positioning, and key selling points.
Work with Marketing teams to execute retail activations, product launches, workshops, and consumer engagement programs.
Support retailer events, roadshows, and partnership initiatives that strengthen brand visibility and sales conversion.
Collect retailer and consumer feedback to support future product and commercial improvements.

Cross-Functional Collaboration

Partner closely with Product Development, Marketing, Operations, Finance, and Customer Experience teams.
Provide market feedback and customer insights to support product innovation and business decisions.
Collaborate with internal stakeholders to ensure successful execution of commercial initiatives.
Support strategic projects that contribute to channel growth and nationwide expansion.

II. WHO WE ARE LOOKING FOR:

Experience

2–5 years of experience in Key Account Management, Sales, Business Development, Trade Marketing, Retail Operations, or Commercial roles.
Experience working with retail chains, pharmacies, beauty retailers, distributors, or consumer goods accounts.
Beauty, skincare, personal care, wellness, FMCG, retail, or lifestyle industry experience is preferred.
Experience opening new accounts and expanding distribution networks is a strong advantage.

Skills

Strong relationship-building and negotiation skills.
Strong commercial mindset with a passion for business growth.
Excellent communication, presentation, and influencing skills.
Strong planning, organization, and follow-through capabilities.
Comfortable working with sales data, forecasts, and business reports.
Professional working proficiency in English is preferred.

Mindset

Highly proactive and results-oriented.
Enjoys meeting people, building partnerships, and creating opportunities.
Strong ownership and accountability.
Comfortable working in a fast-moving and entrepreneurial environment.
Resourceful, resilient, and willing to travel when required.
Excited to contribute to the growth of emerging beauty and wellness brands.

III. RECRUITMENT PROCESS: (2 rounds)
CV Application → 1. Screening with HR → 2. Interview with CEO and Head of Department.

IV. WHY JOIN LIXIBOX

Build National Retail Presence
Play a key role in expanding some of Vietnam’s fastest-growing beauty and wellness brands.
Work Across Functions
Collaborate closely with Product Development, Marketing, Finance, Operations, and Leadership teams.
Create Visible Business Impact
Your work directly contributes to revenue growth, retail expansion, and market penetration.
Accelerate Your Career
Gain exposure to commercial strategy, channel development, retail partnerships, and brand building in a fast-growing company.
Grow Beyond Account Management
Develop skills that prepare you for future Key Account Manager, Channel Development Manager, or Commercial Manager opportunities.

V. BENEFITS:

Highly competitive packages
Company Annual Performance Bonus
PVI Healthcare Insurance; Full insurance contribution on 100% contractual salary
12 annual leave per year;
Annual Salary Review;
Social Insurance (prescribed by state);
Lunch and snack sponsored by Company;
Parking - Monthly parking is covered by Company;
Other benefits: Company Activities (happy hour party, team building party, quarter party, company trip), sport club, gift voucher…
Employee Discount Code (Up to 50%)

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Key Account & Channel Development Executive

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