Regional Commercial Expansion Director (SEA)

Salary: Thương lượng

Location: LXB Company - Office

Team: Revenue

Application deadline: 03/02 — 30/04/2026

Job Description

Working Location: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.
Department: Revenue
Scope: Vietnam (core) + 2 new SEA markets (test phase)
Line report: CEO

Lixibox is a full-stack one-stop omni-channel solution for luxury affordable brands to reach GenZ consumers in Vietnam, one of the fastest growing regions in the world. We focus on optimizing operation by leveraging an in-house agency and the in-house technology solutions to bring the most effective brand launching that would benefit the end consumers.

We are a $30M+ beauty device leader in Vietnam expanding selectively into two new Southeast Asia markets.
The Director of Revenue Operations will own the SEA revenue execution engine — ensuring disciplined marketplace performance in Vietnam while building a scalable launch model for two new SEA markets.
This role replaces traditional S&OP and trade marketing layers. It requires a strong operator who understands marketplaces deeply and can drive revenue growth with margin discipline.

I. RESPONSIBILITIES:

Vietnam Revenue Optimization
  • Own execution across Shopee, TikTok Shop, Lazada, Wholesale & Retail (VN)
  • Improve channel productivity and campaign execution
  • Align stock readiness with launch calendar
  • Drive revenue growth with healthy contribution margin
  • Eliminate siloed marketplace operations
New SEA Market Launch (2 Markets)
  • Lead go-to-market planning and marketplace setup
  • Define assortment and pricing (in partnership with Commercial Finance)
  • Develop 90-day validation roadmap
  • Recommend direct vs distributor structure
  • Establish break-even and scaling milestones
Commercial Discipline
  • Translate brand campaigns into executable channel plans
  • Ensure inventory alignment before campaign activation
  • Run weekly revenue review cadence
  • Conduct post-campaign performance analysis
  • Reduce inventory aging and operational friction
KPIs
Vietnam
  • Revenue growth %
  • Channel contribution margin %
  • Campaign execution accuracy
  • Inventory aging %
  • Marketplace ranking improvement
New SEA Markets
  • 90-day revenue target achievement
  • Break-even timeline
  • CAC vs benchmark
  • Operational stability
What This Role Does NOT Own
  • Brand positioning (Brand Director)
  • Pricing guardrails & promo approval (Commercial Finance)
  • Warehouse, CS, logistics (Director of Operations)
  • US DTC business

II. REQUIREMENTS:

Ideal Profile

  • 8–15 years in ecommerce / marketplace leadership
  • Strong experience across Shopee, Lazada, TikTok Shop in SEA
  • Has launched new SEA markets successfully
  • P&L ownership mindset
  • Highly structured, execution-focused
  • Comfortable operating in fast-growth, founder-led environment
Success Looks Like (12 Months)
  • Vietnam revenue grows with improved margin discipline
  • 2 SEA markets successfully validated
  • Repeatable SEA expansion playbook established
  • Founder no longer involved in day-to-day marketplace escalation

III. RECRUITMENT PROCESS:  (3 rounds)

CV Application 1. Online Screening with HR 2. In-house Interview with CEO  3. Interview with the cross team.

IV. BENEFITS:

  • Attractive income;
  • Incentive (Monthly/Quarterly) - for Revenue Department;
  • Company Yearly Performance Bonus;
  • PVI Healthcare Insurance; Full insurance contribution on 100% contractual salary
  • 12 annual leave per year;
  • Annual Salary Review;
  • Social Insurance (prescribed by state);
  • Lunch and snack sponsored by Company;
  • Parking - Monthly parking is covered by Company;
  • Other benefits: Company Activities (happy hour party, team building party, quarter party, company trip), sport club, gift voucher…
  • Employee Discount Code (Up to 50%);

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