Working Location: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.
Team: Revenue
Line report: Director of Revenue
Team Management: Commercial Planning | Performance Media | Retail Activation | Retail Field Teams

ABOUT LIXIBOX
Lixibox is a beauty-tech company building and scaling beauty and wellness brands across Vietnam, the U.S., Canada, and Southeast Asia.

Backed by Silicon Valley investors, we combine brand building, e-commerce, technology, and operations to bring innovative products to consumers around the world through Amazon, Shopify, TikTok Shop, Shopee, retail partners, and our own direct-to-consumer channels.

As we expand internationally, we‘re building the next generation of leaders, operators, and growth talent who want to work beyond a single market.

This is an opportunity to gain hands-on experience in global business, work across multiple countries and functions, and help build brands that reach millions of consumers — all while based in Vietnam.

If you thrive in a fast-moving environment, enjoy taking ownership, and want to create real impact, we‘d love to hear from you.

ABOUT THE ROLE

The Omnichannel Commercial Manager is responsible for the commercial performance, consumer growth, and customer experience across Lixibox‘s owned channels, including retail stores, website, mobile app, CRM, and loyalty ecosystem.

Reporting to the Director of Revenue, this role leads the planning and execution of revenue-driving initiatives across online and offline channels, ensuring a seamless omnichannel consumer journey and strong commercial results.

You will lead Commercial Planning, Performance Media, Retail Activation, and Retail Field teams while partnering closely with Brand Marketing, the in-house Marketing Agency, Product Development, Operations, and Finance teams to translate brand investment into measurable business growth.

This role combines commercial leadership, customer growth, retail excellence, digital commerce, and team management.

Success is measured by revenue growth, customer acquisition, conversion, retention, profitability, and team performance.

I. RESPONSIBILITIES:

Omnichannel Commercial Performance

• Own revenue, profitability, traffic, conversion, and growth targets across retail stores, website, mobile app, CRM, and loyalty channels.
• Develop annual, quarterly, and monthly commercial plans aligned with company growth objectives.
• Lead promotional calendars, commercial priorities, and channel growth initiatives.
• Monitor business performance and implement corrective actions to ensure targets are achieved.
• Partner with Finance to forecast revenue, manage budgets, and improve channel profitability.

Customer Acquisition & Growth

• Drive customer acquisition, conversion, retention, and loyalty across online and offline channels.
• Partner with Brand Marketing and the in-house Marketing Agency to maximize return on marketing investment.
• Optimize customer acquisition efficiency and customer lifetime value across the consumer journey.
• Identify growth opportunities through consumer insights, market trends, and performance analysis.

Retail Excellence & Consumer Experience

• Lead retail activation plans, events, partnerships, and in-store consumer engagement initiatives.
• Ensure a premium and consistent customer experience across all retail touchpoints.
• Improve retail productivity through sell-through planning, conversion optimization, and field team effectiveness.
• Partner with Training and Retail Operations teams to strengthen execution standards and customer experience.

Website, Mobile App & CRM Growth

• Oversee commercial performance across owned digital channels, including website and mobile app.
• Partner with CRM, Product, and Technology teams to improve conversion, engagement, and retention.
• Support loyalty, membership, lifecycle marketing, and personalization initiatives.
• Identify opportunities to improve digital customer experience and business performance.

Omnichannel Consumer Journey

• Design and optimize the end-to-end consumer journey across retail, website, mobile app, CRM, and loyalty touchpoints.
• Identify friction points and lead cross-functional initiatives to improve customer experience and business outcomes.
• Ensure consistency in messaging, promotions, and customer engagement across all channels.

Team Leadership & Stakeholder Management

• Lead, coach, and develop Commercial Planning, Performance Media, Retail Activation, and Retail Field teams.
• Build a high-performance culture focused on accountability, collaboration, and continuous improvement.
• Align stakeholders across Revenue, Brand Marketing, CRM, Product Development, Operations, Finance, and Technology.
• Present business performance, growth opportunities, and action plans to senior leadership.

Experience

• 6–8 years of experience in one or more of the following areas:
• Omnichannel Commerce
• Retail Management
• E-commerce
• Commercial Planning
• Trade Marketing
• CRM & Loyalty
• Business Development
• Consumer Growth
• Proven experience managing teams and leading cross-functional initiatives.
• Strong track record of delivering revenue growth and commercial performance.
• Experience in beauty, personal care, lifestyle, fashion, premium retail, FMCG, or consumer technology industries preferred.
• Experience in fast-growing or entrepreneurial environments is highly valued.

Skills

• Strong commercial and business acumen.
• Strong understanding of customer acquisition, retention, CRM, loyalty, and customer journey management.
• Experience managing both online and offline channels.
• Strong analytical, planning, and financial management capabilities.
• Excellent stakeholder management, communication, and presentation skills.
• Professional working proficiency in English.

Leadership & Mindset

• Entrepreneurial and growth-oriented.
• Strong ownership mentality with accountability for results.
• Customer-centric and commercially minded.
• Comfortable operating in ambiguity and fast-changing environments.
• Strategic thinker with hands-on execution capability.
• Passionate about building teams, developing talent, and creating business impact.

III. RECRUITMENT PROCESS:  (2 rounds)
CV Application → 1. Screening with HR → 2. Interview with CEO and Head of Department.

IV. WHY JOIN LIXIBOX

Lead a Business, Not Just a Function: Own the growth and performance of multiple consumer channels that directly impact company revenue.

Build Omnichannel Leadership Experience: Gain exposure across retail, e-commerce, CRM, loyalty, customer experience, commercial planning, and business strategy.

Work Across Markets: Contribute to a business operating across Vietnam, North America, and Southeast Asia.

Partner With Senior Leaders: Work directly with company leadership and influence key commercial decisions.

Accelerate Your Career: Build capabilities that prepare you for future Commercial Director, General Manager, or Business Unit leadership roles.

V. BENEFITS:

• Highly competitive packages
• Company Annual Performance Bonus
• PVI Healthcare Insurance; Full insurance contribution on 100% contractual salary
• 12 annual leave per year;
• Annual Salary Review;
• Social Insurance (prescribed by state);
• Lunch and snack sponsored by Company;
• Parking - Monthly parking is covered by Company;
• Other benefits: Company Activities, ping pong at office, gift voucher…
• Employee Discount Code (Up to 50%).