Working Location: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.
Team: International
Scope: US, UK, Canada, Australia DTC
Line report: Director of Revenue Operations

Lixibox is a full-stack one-stop omni-channel solution for luxury affordable brands to reach GenZ consumers in Vietnam, one of the fastest growing regions in the world. We focus on optimizing operation by leveraging an in-house agency and the in-house technology solutions to bring the most effective brand launching that would benefit the end consumers.

We are scaling a premium beauty device brand globally through DTC. The Senior DTC Growth Lead will own the full DTC growth engine — acquisition, conversion, retention, and blended CAC discipline — to build predictable and profitable international revenue. This is a revenue leadership role, not just media buying.

I. RESPONSIBILITIES:

• Own Meta, TikTok, Google growth strategy
• Manage media buyers / agencies
• Optimize blended CAC and MER
• Develop scalable evergreen growth angles

• Improve site conversion rate and AOV
• Optimize landing pages and PDP performance
• Test offer structures and bundles (with Commercial Finance)

• Grow email/SMS revenue contribution
• Improve repeat purchase rate
• Develop lifecycle marketing strategy

• Weekly reporting on CAC, LTV, MER
• Budget allocation by marginal ROI
• Align creative roadmap with Brand team

• Blended CAC
• MER (Marketing Efficiency Ratio)
• LTV/CAC ratio
• DTC revenue growth %
• Email/SMS % of revenue
• Site conversion rate

II. REQUIREMENTS:

• 6–12 years scaling DTC brands ($10M+ preferred)
• Strong paid + retention balance
• Data-driven and commercially disciplined
• Comfortable operating in lean, fast-growth environment

III. RECRUITMENT PROCESS:  (2 rounds)
CV Application → 1. In-house Interview with Line Manager and HR → 2. In-house Interview with CEO.

IV. BENEFITS:

• Attractive income;
• Company Yearly Performance Bonus;
• PVI Healthcare Insurance; Full insurance contribution on 100% contractual salary
• 12 annual leave per year;
• Annual Salary Review;
• Social Insurance (prescribed by state);
• Lunch and snack sponsored by Company;
• Parking - Monthly parking is covered by Company;
• Other benefits: Company Activities (happy hour party, team building party, quarter party, company trip), sport club, gift voucher…
• Employee Discount Code (Up to 50%);