Working Location: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.
Team: International
Line report: Team Lead

Lixibox is a full-stack one-stop omni-channel solution for affordable luxury brands to reach GenZ consumers in Vietnam, one of the fastest growing regions in the world. We focus on optimizing operation by leveraging an in-house agency and the in-house technology solutions to bring the most effective brand launching that would benefit the end consumers.

About Coba's Daughter: Coba's Daughter is a premium Vietnamese body care brand that seamlessly blends authentic Vietnamese ingredients with luxurious self-care rituals. Inspired by the timeless elegance of "Cô Ba," a Vietnamese lady figure known for her peerless beauty and resourcefulness, we're committed to crafting natural, cruelty-free products that promote a culture of self-love and environmental stewardship. Our vision is to transform traditional Vietnamese artisan traditions into modern spa treatments accessible to everyone, starting with the discerning US market.

I. RESPONSIBILITIES:

• Assist in the formulation of strategies to build a lasting digital connection with consumers;
• Plan and monitor the ongoing company presence on social media (Instagram, TikTok, and Twitter);
• Launch optimized paid advertising through Google Ads, Meta Ads, and TikTok Ads to increase company and brand awareness;
• Be actively involved in SEO efforts (keyword, image optimization, etc.);
• Prepare online newsletters and promotional emails and organize their distribution through various channels;
• Provide creative ideas for content marketing and update the website;
• Collaborate with designers to improve user experience;
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.);
• Acquire insight into online marketing trends and keep strategies up-to-date;
• Maintain partnerships with media agencies and vendors.

II. REQUIREMENTS:

• Proven experience as a Digital Marketing or similar role for the US market (Amazon, Shopify);
• Excellent understanding of digital marketing concepts and best practices;
• Experience with B2C social media, Google Ads, Meta Ads, TikTok Ads, Email Marketing, and SEO/SEM;
• Working knowledge of ad serving tools (e.g., DART, Atlas);
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.);
• Skills and in creative content writing;
• Analytical mindset and critical thinking;
• Excellent communication and interpersonal skills;
• BSc/BA in marketing or relevant field.

III. RECRUITMENT PROCESS:  (3 rounds)

CV Application → 1. Online Screening with HR → 2. In-house Interview with Line Manager → 3. Interview with Head of Department (optional).

IV. BENEFITS:

• Attractive income;
• Incentive (Monthly/Quarterly) - Revenue team;
• Company Yearly Performance Bonus;
• PVI Healthcare Insurance;
• 12 annual leave per year;
• Annual Salary Review;
• Social Insurance (prescribed by state);
• Lunch and snack sponsored by Company;
• Parking - Monthly parking is covered by Company;
• Other benefits: Company Activities, gift vouchers…
• Employee Discount Code (Up to 50%);