Working Location: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.
Team: Product Marketing
Line report: Product Marketing Lead

Lixibox is a full-stack one-stop omni-channel solution for luxury affordable brands to reach GenZ consumers in Vietnam, one of the fastest growing regions in the world. We focus on optimizing operation by leveraging an in-house agency and the in-house technology solutions to bring the most effective brand launching that would benefit the end consumers.

We are seeking a dynamic and creative marketing professional to lead the successful launch and promotion of new products in the health & beauty category.
You will create engaging content, manage social media campaigns, build brand awareness, and drive sales — with the opportunity to lead full campaigns during the probation period to demonstrate leadership and execution excellence.

I. RESPONSIBILITIES:

• Ideate and produce content directly: scripts for TikTok/Reels, livestreams, events, and campaign moments.
• Build and own the content calendar and content strategy across digital channels (social, email, website).
• Take part hands-on in product photography and beauty shoots — from concept and mood boards to on-set direction.
• Work closely with designers and the creative team to produce high-quality, on-brand assets.
• Edit copy and visuals for each platform, keeping brand voice consistent while adapting tone to the channel.

• Develop and execute launch strategies for new products: pre-launch hype, social engagement, PR, and influencer marketing.
• Collaborate to refine product positioning and messaging tailored to different audiences and channels.
• Take ownership of at least one campaign during the probation period, from planning to execution — your chance to demonstrate strategic thinking and leadership.
• Contribute to monthly/quarterly communication strategy across the full funnel, segmented by touchpoint (earned, owned, paid) and content type.

• Support the development and execution of go-to-market plans for new launches and existing product updates.
• Create sales-supporting materials: presentations, brochures, website content, sales collateral.
• Track and analyze campaign performance, turning data into insights that sharpen the content and execution.

• Build and maintain relationships with KOLs/KOCs to amplify campaign reach.
• Plan detailed seeding strategies for product launches.
• Work with agencies to review and manage the quality of seeding content.
• Handle communication crises calmly and strategically.

• Research customer insights, competitor activity, and the latest beauty trends — and turn that research into real content ideas.
• Analyze data and customer feedback to spot opportunities to improve content and campaigns.

• Work effectively with cross-functional teams (Product, Sales, Customer Success, Finance & Accounting, etc.).
• Help build a collaborative, creative team culture.
• Provide regular reporting on KPIs and campaign performance.

II. REQUIREMENTS:

• 2+ years of experience in the beauty industry or related fields
• Proficient in applying AI tools to enhance work efficiency.
• Strong skills in Microsoft Word and PowerPoint.
• Creativity, trend sensitivity, and understanding social media, consumer behavior in the beauty category.
• Strong passion for health and beauty innovation.
• Excellent communication and stakeholder management skills.
• Ability to lead projects, execute with high quality and attention to detail, while prioritizing tasks effectively and performing well under pressure.
• Data-driven mindset with a result-oriented approach.
• Eagerness to learn and adapt in a fast-paced, dynamic environment.

III. RECRUITMENT PROCESS:  (2 rounds)
CV Application → 1. In-house Interview with Line Manager and HR → 2. Interview with the Head of Department.

IV. BENEFITS:

• Attractive income;
• Company Yearly Performance Bonus;
• PVI Healthcare Insurance; Full insurance contribution on 100% contractual salary
• 12 annual leave per year;
• Annual Salary Review;
• Social Insurance (prescribed by state);
• Lunch and snack sponsored by Company;
• Parking - Monthly parking is covered by Company;
• Other benefits: Company Activities (happy hour party, team building party, quarter party, company trip), sport club, gift voucher…
• Employee Discount Code (Up to 50%)