Senior Brand & Product Marketing

Salary: Thương lượng

Location: LXB Company - Office

Team: Product Marketing

Application deadline: 14/10 — 31/12/2024

Job Description

Working Location: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.
Team: Product Marketing
Line report: Product Marketing Lead

Lixibox is a full-stack one-stop omni-channel solution for luxury affordable brands to reach GenZ consumers in Vietnam, one of the fastest growing regions in the world. We focus on optimizing operation by leveraging an in-house agency and the in-house technology solutions to bring the most effective brand launching that would benefit the end consumers.

I. RESPONSIBILITIES:

  • Product Launches & Campaigns:
    • Develop and execute launch strategies for new products, encompassing pre-launch hype, social media engagement, public relations, and influencer marketing.
    • Collaborate in refining product positioning and messaging across diverse target audiences and marketing channels.
  • Go-to-Market Campaign Support:
    • Contribute to the development and implementation of comprehensive go-to-market plans for new product launches and existing product updates.
    • Create compelling campaign materials, including presentations, brochures, website content, and email marketing templates.
    • Track and analyze campaign performance, providing actionable insights for optimization.
  • Content & PR Management:
    • Create engaging content, including scripts for TikTok/Reels/Campaigns/Events/Livestreams, to promote brand awareness and drive sales.
    • Develop and execute content marketing strategies across various channels, including website copy, social media content, and email marketing.
    • Collaborate with designers, creative team members, and freelancers to produce high-quality content materials.
    • Stay abreast of industry trends and best practices, proactively suggesting improvements to enhance communication strategies.
    • Participate in product photography and beauty shoots.
    • Edit content (text and visuals) for social media platforms (Facebook, Instagram, TikTok).
    • Manage the quality of content across all social channels, ensuring consistency, professionalism, and effective brand messaging.
    • Build and maintain relationships with key opinion leaders (KOLs) and key opinion customers (KOCs).
    • Utilize various channels to optimize campaign reach and maximize success.
  • Seeding & Crisis Management:
    • Conceptualize and execute detailed seeding plans for new product launch campaigns.
    • Collaborate with agencies, review content, and manage the entire seeding process.
    • Handle and resolve any potential communication crises.
  • Market Research & Analysis:
    • Conduct thorough market research to understand customer needs, competitor activities, and emerging industry trends.
    • Analyze customer feedback and data to identify opportunities for product improvement.
  • Collaboration & Communication:
    • Work effectively with cross-functional teams, including product management, sales, and customer success to ensure alignment and successful implementation of marketing initiatives.
    • Contribute to a positive and collaborative work environment.
  • Reporting: Provide regular reports on key performance indicators (KPIs) and campaign effectiveness.

II. REQUIREMENTS:

  • Creativity, trend-setting, and understanding market trends
  • Passion for the health and beauty industry.
  • Excellent communication skills, stakeholder management capabilities, and strong task management skills.
  • Ability to handle situations effectively, quickly grasp new tasks, and work both independently and as part of a team.
  • Data-driven mindset and results-oriented approach.
  • Eagerness to learn and adaptability to a fast-paced environment.
  • Good at English.

III. RECRUITMENT PROCESS:  (2 rounds)
CV Application 1. In-house Interview with Line Manager and HR 2. Interview with Head of Department.

IV. BENEFITS:

  • Attractive income;
  • Incentive (Monthly/Quarterly) - for Revenue Department;
  • Yearly Performance Bonus;
  • PVI Healthcare Insurance;
  • 12 annual leave per year;
  • Annual Salary Review;
  • Social Insurance (prescribed by state);
  • Lunch and snack sponsored by Company;
  • Parking - Monthly parking is covered by Company;
  • Other benefits: Company Activities (happy hour party, team building party, quarter party, company trip), ping pong at office, gift voucher…
  • Employee Discount Code (Up to 50%);

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