Working Location: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.
Team: Product Marketing
Line report: Brand Director (Solid Line)

ABOUT LIXIBOX
Lixibox is a beauty-tech company building and scaling beauty and wellness brands across Vietnam, the U.S., Canada, and Southeast Asia.

Backed by Silicon Valley investors, we combine brand building, e-commerce, technology, and operations to bring innovative products to consumers around the world through Amazon, Shopify, TikTok Shop, Shopee, retail partners, and our own direct-to-consumer channels.

As we expand internationally, we‘re building the next generation of leaders, operators, and growth talent who want to work beyond a single market.

This is an opportunity to gain hands-on experience in global business, work across multiple countries and functions, and help build brands that reach millions of consumers — all while based in Vietnam.

If you thrive in a fast-moving environment, enjoy taking ownership, and want to create real impact, we‘d love to hear from you.

ABOUT THE ROLE

We are looking for a Regional Brand Manager to lead Halio's brand growth across Southeast Asia.

This role is responsible for building brand awareness, driving consumer demand, developing go-to-market strategies, and executing impactful marketing campaigns that support sustainable growth across the region.

You will work closely with Revenue, In-house Marketing agency, Product Development, and Operations teams to ensure strong alignment between brand strategies and commercial execution.

This is a highly hands-on role for someone who enjoys building brands, launching products, understanding consumers, and turning insights into impactful marketing programs.

The ideal candidate combines strategic thinking with execution excellence and thrives in a fast-moving environment where speed, creativity, and ownership matter.

I. RESPONSIBILITIES:

Brand Strategy & Market Development

• Develop and execute annual brand plans for Singapore and key Southeast Asia markets.
• Define market-specific growth priorities while maintaining global brand consistency.
• Adapt brand positioning, messaging, and communication strategies to local market needs and consumer behavior.
• Identify market opportunities, consumer trends, and competitive advantages to strengthen brand performance.
• Build scalable brand playbooks that support future expansion across SEA.

Product Marketing & Launch Excellence

• Lead end-to-end product launch planning and execution across SEA markets.
• Develop launch strategies, product messaging, campaign toolkits, and training materials.
• Create compelling consumer-facing stories that drive awareness, consideration, and conversion.
• Partner with Product Development teams to provide market feedback and support future product innovation.
• Monitor launch performance and optimize plans based on consumer and commercial insights.

Integrated Marketing & Campaign Management

• Lead integrated marketing campaigns across paid, owned, earned.
• Develop campaign briefs and work closely with the in-house Marketing Agency to deliver high-quality creative and content.
• Manage campaign timelines, budgets, deliverables, and performance tracking.
• Ensure all campaigns are locally relevant while maintaining strong brand consistency across markets.
• Analyze campaign results and recommend optimizations to improve effectiveness and efficiency.

Consumer Insights & Market Intelligence

• Own the SEA consumer insight agenda through market research, social listening, customer feedback, and trend analysis.
• Develop deep understanding of Gen Z and Millennial beauty consumers across Southeast Asia.
• Translate insights into actionable recommendations for brand strategy, product development, and campaign planning.
• Monitor category trends, competitor activities, and emerging opportunities across key markets.

Creator, Community & Partnership Development

• Develop local creator and influencer strategies tailored to each SEA market.
• Build relationships with creators, communities, media partners, retailers, and ecosystem partners.
• Identify partnership opportunities that strengthen brand visibility and consumer engagement.
• Support local activations, collaborations, and brand-building initiatives.

Cross-Functional Collaboration

• Partner closely with Revenue, In-house Marketing agency, Product Development, Operations and Finance teams.
• Align brand initiatives with business priorities and launch calendars.
• Ensure marketing investments support commercial objectives and channel growth.
• Present brand plans, campaign results, consumer insights, and recommendations to leadership teams.

Team Leadership

• Lead and develop the Marketing Executive.
• Manage external agencies, freelancers, creators, and vendors.
• Foster a culture of ownership, creativity, collaboration, and continuous learning.

Experience

• 5–8 years of experience in Brand Management, Product Marketing, Consumer Marketing, or Regional Marketing roles.
• Experience in beauty, personal care, wellness, lifestyle, premium consumer goods, or beauty-tech brands is highly preferred.
• Proven experience launching products, managing campaigns, and building brands in Southeast Asia.
• Experience working across multiple SEA markets is strongly preferred.
• Experience working with agencies, creators, distributors, retailers, or marketplace ecosystems is an advantage.
• Startup or high-growth environment experience is highly valued.

Skills

• Strong brand strategy and consumer understanding.
• Excellent campaign planning and execution capabilities.
• Strong project management and stakeholder management skills.
• Strong storytelling, presentation, and communication abilities.
• Commercial awareness with understanding of key marketing and business metrics.
• Professional working proficiency in English.
• Comfortable using AI tools to improve research, planning, content development, and productivity.

Mindset

• Builder mentality — enjoys creating, launching, and scaling brands.
• Curious about consumers, culture, trends, and innovation.
• Highly proactive and resourceful.
• Strong ownership and accountability.
• Comfortable working in ambiguity and fast-changing environments.
• Hands-on and willing to roll up sleeves when needed.
• Excited by the challenge of building brands across multiple countries.

III. RECRUITMENT PROCESS:  (2 rounds)
CV Application → 1. Screening with HR → 2. Interview with CEO and Head of Department.

IV. WHY JOIN LIXIBOX

Build Regional Brands From Vietnam

Lead marketing initiatives across Southeast Asia while working from Vietnam.

Launch New Markets

Play a key role in Halio's Singapore launch and future SEA expansion.

Work Across Functions

Collaborate with Revenue, Marketplace, Product Development, Operations, and Leadership teams to drive business growth.

Build More Than Campaigns

Gain exposure to market expansion, product strategy, consumer insights, creator ecosystems, and regional brand building.

Accelerate Your Career

Develop the capabilities and regional experience needed for future Regional Marketing Director, Brand Director, or General Management roles.

V. BENEFITS:

• Highly competitive packages
• Company Annual Performance Bonus
• PVI Healthcare Insurance; Full insurance contribution on 100% con