RESPONSIBILITIES: 

*Metrics that matter for Performance Marketing at Lixibox: CIR, ROAS, CAC. Specifically, your responsibilities will consist of:

*Planning (30%)

• Identify digital touch points for products or Lixibox platforms, and set an effective channel strategy
• Create monthly plan including channels, ads objective, budget, target audience, and KPI to deliver successful promotional & new launches campaigns
• Work closely with the Content, Campaign, Buyer, Creative, Business team to come up with the right Creative assets for the right audience

 *Execution (40%)

• Manage and run performance campaigns across platforms (Facebook, Google, Tiktok,…) to drive sales, and new customers,...and ensure healthy ROAS.
• Define and conduct A/B testing to improve campaign performance.
• Identify campaign structure to scale up budget effectively
• Be in charge of technical issues on the ads platforms, tracking tools and work with the Tech team to troubleshoot.
• Work directly with Account Managers from ads platforms to stay on top of Ads updates

 *Reporting (30%)

• Report daily, weekly & monthly to capture performance marketing efforts, make recommendations and execute to ensure KPI is on track.
• Explore reporting or optimization tools to save time and drive performance.

 *Other duties as assigned

REQUIREMENTS:

• At least 2 years experience in performance marketing. Experience in e-commerce and gaming super app is a plus
• Solid knowledge in setting up and optimizing Google Ads, Facebook and analytics tools (Google Analytics, Facebook Analytics, Facebook Pixel, Facebook Conversion API, Facebook Offline Event,....)
• Strong analytical skills with Excel/Google Spreadsheet is a must. Knowing SQL, Google Data Studio or any visualization tool is appreciated. We need a person who eat, sleep and breathe data, always curious to dig deeper to find insights and apply to work.
• Possess thirst for knowledge, resilience and ability to work under high pressures.
• Straightforward, effective communication, high moral standards, open mind to learn and critical thinking to make decisions