Working Location: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.
Department: Revenue
Line report: Country Director

1. Strategic Growth & Channel Expansion:

• Build and lead long-term retail expansion strategy across markets and formats).
• Drive location strategy: identify, evaluate, approve and optimize store network (open / relocate / resize / close).
• Lead end-to-end new store opening process: site survey, feasibility study, ROI modelling, recruitment & training, project execution, soft opening & grand opening.
• Act as PIC for leasing and retail property negotiations — lead end-to-end site acquisition processes.
• Work directly with mall operators, developers and landlords for site sourcing, commercial negotiation, contract terms, and relationship management.
• Lead feasibility studies, rental benchmarking, business case modeling and ROI evaluation for each store.
• Monitor mall traffic trends, leasing pipeline opportunities and new mall development plans.
• Manage lease renewals, rental renegotiations, and legal compliance with leasing agreements.
• Build long-term partnerships with real estate partners to secure prime retail spaces.
• Drive omni-channel retail experience and new revenue formats aligned with brand strategy.

1. Financial & Profit Management:

• Full P&L responsibility for the retail channel.
• Develop and execute financial planning: budgeting, forecasting, and profit optimization.
• Monitor key business metrics: Revenue, LFL growth, conversion, ATV, UPT, margin, shrinkage.
• Ensure effective cost control and maximize ROI for retail initiatives.

1. Team Development & Customer Service:

• Build, lead, and develop a high-performing retail leadership team.
• Recruit, coach, and develop talent pipelines (Store Manager / Area Manager).
• Foster a customer-centric culture and sales excellence mindset.
• Strengthen training programs on sales, service, merchandising, and leadership capability.

1. Retail Strategy, Operations & Display Excellence:

• Lead execution of retail strategy to ensure store performance & customer experience excellence.
• Standardize and enforce operational SOPs across all stores.
• Maintain best-in-class store hygiene, service standards, VM execution, and retail KPIs.
• Oversee daily/weekly/monthly retail performance routines and audit processes.

1. Inventory, Demand Planning & Market Insights:

• Direct demand planning, stock allocation, and inventory health.
• Ensure right product availability to support sales plans.
• Analyze consumer behavior, competitive dynamics, and industry trends to shape commercial decisions.

1. Trade Marketing & Promotions:

• Develop and implement promotional plans to drive traffic and sales.
• Coordinate cross-functionally for in-store activations and retail marketing campaigns.
• Analyze promotion efficiency and optimize future campaigns.

1. Other Responsibilities

• Coordinate with the Inventory Management and Store Compliance teams to conduct store audits in accordance with company regulations.
• Contribute ideas and initiatives, and work closely with Corporate and Marketing teams.
• Perform other tasks and assignments from the Line Manager based on business needs.

II. REQUIREMENTS:

• 7+ years experience in retail; 3+ years in senior multi-store leadership.
• Strong knowledge of retail P&L, operations, expansion, leasing, and customer experience.
• Education: College degree or higher, preferably in Business Administration, Retail Management, or related fields.
• Personality: Detail-oriented, honest, responsible, eager to learn, and able to work independently.
• Knowledge: Understanding of the retail market, consumer trends, and regulations related to retail operations.
• Experience in the cosmetics market is an advantage.
• Communication Skills: Strong communication skills in both Vietnamese and English.
• Technical Skills: Data analysis skills and proficiency in Microsoft Office (Excel, PowerPoint) and Google Workspace (Sheets, Slides, Docs)

III. RECRUITMENT PROCESS:  (2 rounds)
CV Application → 1. Interview with Line Manager and HR → 2. Interview with Head of Department or CEO.

IV. BENEFITS:

• Highly competitive packages with Incentive (Monthly/Quarterly);
• Company Annual Performance Bonus;
• PVI Healthcare Insurance;
• 12 annual leave per year;
• Annual Salary Review;
• Social Insurance (prescribed by state);
• Lunch and snack sponsored by Company;
• Parking - Monthly parking is covered by Company;
• Other benefits: Company Activities, ping pong at office, gift voucher…
• Employee Discount Code (Up to 50%).