Working Location: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.
Team: E-Commerce
Line report: Country Director

Lixibox is a full-stack one-stop omni-channel solution for luxury affordable beauty brands, funded by well-known Silicon Valley investors. The company focuses on optimizing operations by leveraging in-house agency and technology solutions to bring effective brand launching for end consumers.

We are seeking a strategic, data-driven Digital & Performance Marketing Team Leader to lead and scale our full-funnel digital marketing efforts. This role will oversee the strategy and execution across all key digital channels—paid media, SEO, social, content, web, email/CRM, and analytics—to drive brand visibility, user acquisition, engagement, and revenue growth.

The ideal candidate is a hybrid of strategist and operator: highly analytical, creatively minded, and experienced in building and managing high-performing teams and integrated campaigns across a dynamic digital landscape.

I. RESPONSIBILITIES:

• Lead the end-to-end digital marketing strategy and execution across all channels, including:
• Paid Media (Google, Meta, TikTok, YouTube, Shopee, Zalo)
• Owned Channels (Email/CRM, Website, SEO/SEM, Content, Social)
• Build and mentor a high-performing, cross-functional in-house team and manage external agency partners
• Own and optimize the digital marketing budget with a focus on efficiency, ROI, and scalable growth
• Collaborate closely with brand, product, creative, and sales teams to develop integrated campaigns and customer journeys
• Drive performance across key growth KPIs: CAC, LTV, ROAS, conversion rate, engagement, and retention
• Oversee CRO strategies and ensure the digital funnel is optimized end-to-end
• Implement and manage marketing technologies (CRM, CDP, automation platforms) to enable personalization and automation
• Lead data analysis and reporting to inform strategic decisions and present insights to senior leadership
• Stay on the cutting edge of platform changes, emerging tools, and digital marketing best practices
• Drive experimentation through structured A/B testing, user segmentation, and campaign iteration

II. REQUIREMENTS:

• 4+ years of experience in digital and performance marketing, with a strong focus on paid acquisition and conversion
• Proven success leading teams and managing multi-million dollar digital media budgets
• Deep expertise across platforms: Google Ads, Meta, TikTok, Shopee, YouTube, affiliate marketing, and local channels like Zalo
• Hands-on experience with CRM, marketing automation, and analytics tools (e.g., GA4, HubSpot, Amplitude)
• Strong analytical and strategic thinking skills; able to translate data into action
• Experience with attribution modeling, customer journey mapping, and media mix optimization
• Excellent leadership, communication, and cross-functional collaboration skills
• Prior experience in a high-growth eCommerce or DTC environment is strongly preferred
• Bachelor’s degree in Marketing, Business, or related field (MBA a plus).

III. RECRUITMENT PROCESS:  (2 rounds)
CV Application → 1. Interview with Line Manager and HR → 2. Interview with Head of Department or CEO.

IV. BENEFITS:

• Highly competitive packages with Incentive (Monthly/Quarterly);
• Company Annual Performance Bonus;
• PVI Healthcare Insurance;
• 12 annual leave per year;
• Annual Salary Review;
• Social Insurance (prescribed by state);
• Lunch and snack sponsored by Company;
• Parking - Monthly parking is covered by Company;
• Other benefits: Company Activities, ping pong at office, gift voucher…
• Employee Discount Code (Up to 50%).