Working Location: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.

Team: Creative

Line report: Head of MKT & Customer Happiness

Lixibox is a full-stack one-stop omni-channel solution for luxury affordable brands to reach GenZ consumers in Vietnam, one of the fastest growing regions in the world. We focus on optimizing operation by leveraging an in-house agency and the in-house technology solutions to bring the most effective brand launching that would benefit the end consumers.

RESPONSIBILITIES:

• All-in-one PIC for content marketing & new product launching;
• Coordinate with cross-functional teams to launch / relaunch / revamp the new products effectively;
• Prepare and present proposals alongside Buyer team, Direct Manager to secure CEO approval on strategic direction, branding, and unique selling propositions for new brands and products;
• Support Revenue team by providing guidance on creative assets, advertising strategies, product display, product online visibility optimization;
• Foster close collaboration with Social, Creative, and PR teams to raise product awareness and leverage commercial media assets for effective conversion advertising;
• Utilize Customer Data Platforms (CDP), Customer Relationship Management (CRM), Membership, and Customer Service (CS) channels to enhance traffic, elevate buyer experience, and solicit buyer reviews for new brands and products;
• Ensure smooth implementation of brand guidelines and strategies;
• KPI: Product awareness, user engagement, product traffic, sold items;
• Coordinating to perform other tasks as requested by the Line Manager.

REQUIREMENTS:
This role demands a proactive and strategic approach to product launches, requiring strong content marketing background, adept coordination across various departments to drive successful outcomes and meet established performance metrics.

• Bachelor’s Degree, preferably major in Marketing or Business with at least 04 years relevant experience;
• Experience in product marketing management, e.g.: marketing, retail, sales, training, and public relations;
• Beauty marketing experience within in-depth consumer insight and latest beauty trends;
• Meticulous, highly organized, independent, logical thinking, and able to perform a variety of tasks in a fast-paced environment;
• Ability to align, influence, and build collaborative relationships with different stakeholders. Clear achievement is a must;
• Knowledge content, copyright, new product launching experience, logic thinking, media ads experience, project management is a must;
• Good communication skills and excellent in both written and oral English is a plus.

RECRUITMENT PROCESS: 2 rounds
1. CV Application -> 2. Online Screening CV with HR -> 3. In-house Interview with Head of Department.
Qualified Candidates will be shortlisted and contacted.