Role Purpose: Executes paid media across Lixibox's marketplace, social commerce, and upper-funnel digital channels (TikTok, Shopee, Lazada, and other platforms). Directly responsible for hitting ROAS, CIR, and sales targets; works closely with platform ad teams to leverage tools and support, and collaborates with the Tech team over time to pilot AI-assisted ad automation.

Key Responsibilities

• Plan and execute end-to-end paid media campaigns across platforms (TikTok, Shopee, Lazada, etc.), spanning performance/conversion and upper-funnel digital media.
• Manage daily budget allocation, bidding, and targeting strategy to achieve target ROAS, CIR, and sales metrics.
• Own content and creative optimization: test PDP content, ad creatives, thumbnails, copy, and video hooks in close collaboration with Creative, Brand Marketing, and Affiliate/Creator Commerce teams.
• Build and maintain strong working relationships with platform ad teams (TikTok, Shopee, Lazada) to unlock dedicated support, beta features, and co-funded programs.
• Coordinate campaign timing and budget allocation with Marketplace, TikTok, and Live Commerce teams to align with commercial goals.
• Track, analyze, and report campaign performance (ROAS, CIR, sales) to the Media Manager on a regular cadence.
• Stay updated on platform ad product updates, flag new tools/formats for testing, and partner with the Tech team to refine AI-assisted ad automation.

Requirements:

• 2–4 years of hands-on experience in paid/performance media (specifically TikTok Ads, Shopee Ads, and/or Lazada Sponsored Solutions).
• Proven track record of managing paid media budgets against strict ROAS, CIR, and sales targets (upper-funnel campaign experience is a plus).
• Strong analytical mindset with the ability to translate dashboard metrics into immediate optimization actions.
• Sharp creative eye for content: able to judge whether creative assets will convert rather than simply executing briefs.
• Strong stakeholder and relationship management skills to work effectively with internal teams and external platform account managers.
• Industry background in Beauty, Beauty-tech, Consumer Electronics, or Wellness is preferred.
• Native/Fluent in Vietnamese with working proficiency in English for cross-functional alignment and reporting.